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Company Information :
Hunt Design
25 North Mentor Avenue
Pasadena, CA 91106-1709
USA
Ph. 818 506 5750
Fx. 818 506 5751

Media Contacts:
Todd Hays
TODD Public Relations
818.506.5750
todd@toddpr.com

PHOTO AVAILABLE: Los Angeles Unveils One Of The Country's Most Comprehensive Civic Wayfinding Programs

Nation's second most populous city turns to design experts to provide better navigational cues for drivers and pedestrians.

For Immediate Release

LOS ANGELES/EWORLDWIRE/June 28, 2005 --- The city of Los Angeles recently began installing one of the country's largest civic wayfinding programs. Known as Downtown LA Walks, the project will help Angelinos and tourists alike better navigate the city's streets and sidewalks, and it will unify the city's downtown core through a system of naming, branding and symbology presented on boundary and district markers, and pedestrian and vehicular signs.

"It is in our cities that we celebrate the diversity of this nation," said Jeffry Corbin, founder of Corbin Design. "Wayfinding is one of the most effective ways to increase visitors' sense of security and increase their willingness to explore the many opportunities that our nation's downtowns have to offer."

Currently being installed throughout the city's downtown area, Downtown LA Walks encompasses 350 city blocks, 50 streets, over 300 intersections, 30 freeway off ramps, eight Metro stations and hundreds of MTA bus stops. Hunt Design of Pasadena, Calif., a leading graphic designer for buildings, spaces and places, teamed with Corbin Design of Traverse City, Mich., national experts in the field of wayfinding and environmental graphic design, to create the comprehensive wayfinding system. More than 1,300 individual elements make up the system, including 545 vehicular directional signs, 471 pedestrian signs and 285 neighborhood maps.

"The downtown areas of America's cities are undergoing a renaissance as people rediscover these city centers," says Wayne Hunt, founding principal of Hunt Design. "While many factors contribute to the success of a downtown, the role of effective wayfinding signage and graphics cannot be underestimated."

The wayfinding system identifies 13 unique districts that comprise downtown Los Angeles, and it directs visitors first to these districts and to major destinations like the Staples Center before directing them to smaller destinations within each district. Designed to promote walking, the system points drivers to appropriate parking for their destination. When they leave their cars, the system offers more detailed information in the form of pedestrian directional signs to their destinations and neighborhood maps at every other corner that provide a visual overview of the immediate area. The sequence is this: greet arriving drivers; direct them to districts and major destinations; direct them to other destinations; get people parked; get them walking within a district to their destination; keep them walking by showing other opportunities on block-by-block maps; and support the use
of the Metro and MTA buses on signs and maps.

"Uniting the city core of one of the nation's biggest population centers, with its huge mobile population, complex street system and signage requirements, is a task of Herculean proportions," said Steve Gibson, president of the Urban Place Consulting Group, the urban revitalization consulting firm that is acting as project manager. "The unified visual solution that Corbin and Hunt brought to downtown Los Angeles' signage project is unique to the city, and it reflects the city's rich heritage and cultural diversity."

In designing Downtown LA Walks, Hunt and Corbin worked closely with the non-profit Confederation of Downtown Associations, the alliance of nine business improvement districts dedicated to improving access to public transportation and reducing traffic congestion that is spearheading the project. The Confederation's implementation funding comes from the Metropolitan Transit Authority, City of Los Angeles Department of Transportation, Community Redevelopment Agency and the nine business improvement districts.

"It used to be difficult for people to find their way around downtown Los Angeles," explained Darryl Holter, confederation chairman. "With the launch of LA Walks, we have just made it easier for drivers and pedestrians to find their way around the numerous destinations downtown Los Angeles has to offer."

Los Angeles is one of many major U.S. cities that have called on Corbin and Hunt for wayfinding assistance. Corbin Design has designed programs for Atlanta, Ga.; Indianapolis, Ind.; Kansas City, Mo.; Milwaukee, Wisc.; and Oklahoma City, Okla. Hunt Design has recently completed wayfinding programs for cities including Juneau, Alaska; Wichita, Kan.; and Pasadena, Oxnard and Sacramento, Calif.

The Downtown LA Walks project is currently being installed throughout downtown Los Angeles and is scheduled for completion later this year. Visuals are available upon request.

Founded in 1977, Hunt Design works with recreational venues, museums, themed attractions, civic entities, retail and multi-use developers to create dramatic and effective environmental graphic design solutions. The firm's clients include Kennedy Space Center, The Walt Disney Company, Clear Channel Exhibitions, Los Angeles International Airport, the Los Angeles Zoo and more than 20 cities and public agencies across the country. Founder Wayne Hunt has written numerous articles on environmental graphics and four books covering the subject, including Urban Entertainment Graphics. His latest book, Environmental Graphics: Projects and Process, came out in 2004. Hunt teaches at Art Center College of Design in Pasadena, Calif. More information is available at www.huntdesign.com.

Since its founding in 1976, Corbin has established itself as a national leader in the field of environmental graphic design, completing hundreds of wayfinding and signage projects for health care, educational, governmental and corporate clients across the country. A partial list of Corbin's wayfinding clients includes Eli Lilly & Company, General Motors Corporation, Herman Miller, Penn State University, Recreational Equipment Inc., the University of Michigan and Wake Forest University Baptist Medical Center. Additional information about the firm can be found online at www.corbindesign.com.

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CONTACT:
Todd Hays
TODD Public Relations
Studio City, CA 91604-3910
PHONE. 818 506 5750
EMAIL: todd@toddpr.com

KEYWORDS: Wayne Hunt, Hunt Design, wayfinding, graphic design, signage, environmental graphic design, exhibition design, branding, themed attractions, entertainment, civic, museums, theme park, , Jeffry Corbin, Corbin Design

SOURCE: Hunt Design / Corbin Design

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