Kyoto Silk receives "Appealing Japanese Souvenir Award" for third consecutive year

For Immediate Release

KYOTO, Japan/EWORLDWIRE/March 12, 2008 --- The "Appealing Japanese Souvenir Award" is presented annually by Japan's Ministry of Land, Infrastructure and Transport as part of its initiative to encourage sightseeing in Japan. Kyoto Silks', "I Love Sushi," T-shirt has received the Silver Prize this year. Japanese souvenirs related to sushi are highly sought by foreigners visiting Japan or for Japanese people visiting overseas countries because it is the food item that best represents all Japanese dishes. Last year Kyoto Silk won the coveted Golden Prize for its Realistic Sushi Key Chain, and the year before that the company walked away with the Golden Prize, again for a unique Sushi Candle Souvenir Set.

CEO Kazumasa Kimura of Kyoto Silk Co. Ltd. reflected on his company's continued success: "While we didn't achieve the Golden Prize this year, we have entered the competition for the last three years with our sushi items and have been joked about as being a, 'Sushi Goods Producer' by our friends - that sounds like a compliment to us. We attribute the popularity of these items featuring sushi to sushi being trendy in western countries. Souvenirs from Japan featuring sushi are popular because they are funny and unique."

Kyoto Silk aims to establish a full lineup of sushi dish souvenirs, and the company will focus on developing Japanese souvenirs that will be appreciated by foreigners visiting Japan into the future.

To review the company's line (Kyoto Silk Co., Ltd. Web site in English), visit
'http://www.japanesegift.jp/store.htm'.

For more than 50 years, Kyoto Silk Co., Ltd. has been selling souvenirs to foreign visitors. More than 100,000 foreign tourists visit the company's shop every year.

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CONTACT:
Kazumasa Kimura
Kyoto Silk Co., Ltd.
Kyoto Handicraft Center 4th floor
21 Shogoin Entomicho
Kyoto, Japan 606-8323
PHONE. 075-761-5331
FAX. 075-761-5332
EMAIL: sales@japanesegift.jp
http://www.japanesegift.jp/store.htm

KEYWORDS: Japanese souvenirs, kyoto silk, kyoto, silk, gifts, Japanese gifts, Japanese souvenir, Japanese traditional goods, Japanese gifts, Japanese souvenir, Japanese traditional goods, kyoto, japan, sushi souvenir, authentic japanese souvenir

SOURCE: Kyoto Silk Co. Ltd.