Plans to Expand West Coast Wholesale Reverse Mortgage Business

For Immediate Release

ATLANTA/EWORLDWIRE/Aug. 11, 2008 --- Generation Mortgage Company(TM), a nationwide retailer and wholesaler of reverse mortgages and a top-ten home equity conversion mortgage (HECM) lender, is proud to announce that Kimberly Kerrigan has joined Generation's wholesale division as a customer account manager for the West Coast.

"We're very excited to have Kimberly on board with our wholesale team to expand our West Coast correspondent business. Her customer service skills are a great match for our culture, as is her reverse mortgage industry expertise," stated Sherry Apanay, senior vice president at Generation Mortgage.

Kerrigan began her reverse mortgage career with Financial Freedom in lender support and was promoted to regional wholesale sales manager. Recently, she was senior vice president of wholesale for One Mortgage Network, which has since been purchased by Quicken Loans.

Contact Kimberly Kerrigan at 877-955-7771 or e-mail kimberly.kerrigan@generationmortgage.com.

Offering reverse mortgages exclusively, Generation Mortgage pledges to seniors and industry partners, "A New Generation in Reverse Mortgages" - and promises outstanding customer service, responsiveness and support.
Generation benefits from the financial and logistical support of its controlling shareholder, Guggenheim Partners LLC, a renowned financial services firm with more than $125 billion in assets under supervision.

The Atlanta-headquartered lender offers professional training, education, Web-based GEMS origination software, and a national reverse mortgage loan-servicing platform. For information on Generation's Wholesale Division,
visit 'http://www.generationmortgage.com/wholesale'.

An Equal Housing Lender and NRMLA member, the Generation team adheres to a strict Code of Ethics.

Contact:
Sherry Apanay
Senior Vice President
Phone1.866.733.6085
Sherry.apanay@generationmortgage.com

AZ Mortgage Banker License #0909296
GA Residential Mortgage Licensee #22292
Corporate Office: 3 Piedmont Ctr, 3565 Piedmont Road NE, Ste 300, Atlanta, GA 30305
Licensed by the Dept. of Corps. under the CA Residential Mortgage Lending Act
In CT, licensed as Generation Reverse Mortgage, Inc., Generation Mortgage Company dba.
Illinois Residential Mortgage Licensee # MB.6760368
Kansas Licensed Mortgage Company License #2007-5293
MA Mortgage Lender-ML3240 ME License #SLM9169
Licensed by the Mississippi Department of Banking & Consumer Finance
Licensed by the NH Banking Dept as Generation Mortgage Company dba Generation Mortgage Company Inc. Licensed at 51 JFK Parkway, Suite 114, First Floor West, Short Hills, NJ 07078, Phone # 973-218-2418 by the NJ Dept. of Banking and Insurance
Licensed by the PA Dept. of Banking
Rhode Island Licensed Lender
TX SML License #68405, OCCC License #51201
Licensed by the VA State Corp. Commission #ML-731
Also conducts business in AL, AR, CO, DC, DE, FL, HI, IA, IN, KY, LA, MD, MI, MN, MO, MT, NC, ND, NE, NM, NV, OH, OK, OR, SC, SD, TN, UT, VT, WI, WV, WY. Not all products and options are available in all states.

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CONTACT:
Candace Kaufman
Generation Mortgage Company
3 Piedmont Center
3565 Piedmont Rd NE, Ste 300
Atlanta, GA 30305
PHONE. 404/995-5509

SOURCE: Generation Mortgage Company