For Immediate Release

BURBANK, Calif./EWORLDWIRE/Dec. 20, 2010 --- Merisel, a leading visual communications agency, has announced its Southern California-based Crush Creative business unit has become one of only a handful of service providers in the world to offer an increasingly popular display product that renders high-quality, high-visibility images for daylight and director ambient backlit applications at time-saving production speeds, the company announced today. Customers of all Merisel business units, which in addition to Crush Creative include New York-based Color Edge Visual, Merisel Professional Services, and Studio Bleu, will also enjoy the benefit of the company's continued investment in its infrastructure, particularly leading-edge technologies.

This versatile, cost-efficient output - ideal for retail displays on clear cling media and other transparent substrates - was added to Crush Creative's portfolio of offerings with its recent installation of a specially configured, five-meter Durst Rho 500R Superwide Roll-to-Roll UV Inkjet Printer. The Rho 500R utilizes Durst's industry-standard white ink in a print process known as "color-white-color" - whereby a layer of white ink is applied between two color layers of an image - to create the enhanced light-friendly properties that make possible a single display product with optimal 24/7 visual impact.

"Merisel once again is demonstrating its commitment to offer clients unparalleled solutions with the addition of our versatile new Durst Rho 500R - and its 'color-white-color' capability that delivers these amazing day-night images at speeds we could only dream about before," said Barry Polan, Crush Creative's Vice President of Sales. "This cutting-edge equipment on our shop floor further differentiates us from our competition - by increasing our capacity, the range of images we can create, and our service to clients in terms of response times and the most productive use of their dollars. With the 500R, we also added an uncompromised level image quality and operational reliability."

A robust device with "channels" for up to eight ink options, the 500R at Crush Creative is configured to deliver seven colors - CMYK, light cyan, light magenta and white - that together produce extremely sharp, vibrant images and enable the creation of day-night displays. This configuration also enables the creation of "hidden image" displays, normally printed on a lighter paper stock - for example, a restaurant display with basic information appearing in daylight but with "hidden" Happy Hour information appearing when backlit in the evening.

Durst's award-winning Rho 500R is designed for printing the most challenging and innovative large-format display graphics up to 16 feet wide on a variety of roll media and materials. It utilizes the latest in roll-to-roll UV printing and media-handling technologies to achieve efficiency - including the remarkable ability to print three different images across its full width from three separate job queues at the same time. The Rho 500R combines superior versatility and print quality with an exceptionally high output speed of up to 400m2 per hour.

Kathy Lencki, Crush Creative's Vice President of Operations, noting the abundance of grand-format devices on the market, said Merisel chose the 500R after extensive research. She noted that Merisel was one of the first in the world to see the "color-white-color" capability at Durst's Lienz, Austria, manufacturing facility and placed an order for it. "The combination of versatility and productivity that this printer offers means clients can depend on us for innovative images produced at previously hard-to-achieve turnaround times," Lencki said.

Crush Creative, a G7 Master Certified Printer, has been a major supporter of the creative community for over 40 years. One of the largest digital imaging, creative services and finishing companies on the West Coast, Crush Creative produces the finest in visual communications for local, national and international clients.

Merisel is a leading supplier of graphic image arts in the United States with offices in New York, Chicago and Los Angeles. Merisel's mission - to provide Graphic Solutions - Designed to fit your image - is achieved through its wholly owned companies: Color Edge Art, Color Edge Visual, Comp24, Studio Bleu and Crush Creative.

Durst Image Technology U.S., LLC is a wholly owned subsidiary of the Durst Phototechnik Group, and the exclusive distributor and service provider forall Durst professional digital imaging equipment in the United States and Canada. Durst's professional imaging products include Rho and Gamma large-format UV inkjet printers for commercial imaging and industrial markets, as well as other products.

*Other names and brands may be claimed as the property of others.

CONTACT: Patty Bolten, Crush Creative Marketing Communications
PHONE: 818-842-1121, ext.3015
EMAIL: patty.bolten@crushcreative.com
http://www.crushcreative.com

Christopher Howard, Durst U.S.
PHONE: 585-846-0340, ext.5245
EMAIL: choward@durstus.com
http://www.durstus.com

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CONTACT:
Patty Bolten
Crush Creative
1919 Empire Avenue
Burbank, CA
PHONE. 818-842-1121
FAX. 818-840-0185
EMAIL: patty.bolten@crushcreative.com
http://www.crushcreative.com

SOURCE: Merisel, Inc.